Sruti Gandreti
Phia

Reimagining Decision Confidence in Phia's Shopping Experience

Shoppers waste hours deciding whether to buy. This is the trust-based voting system I researched and designed in 24 hours that transforms solo shopping into collaborative decision-making, keeping every choice in the shopper's control while creating a new growth engine.

Timeline

April 2026

Role

Product Designer

With

Phia Team

Design Meetup

Disciplines

Product Design

Interaction Design

Visual Design

Prototyping

Stakeholder Presentation

Under construction